Renteq converts vans, trucks and machinery to electric power. The identity was built from the ground up: logo, brand guidelines, a Squarespace website, print, van wraps and trade fair roll-ups. The brand never stood still. It kept evolving alongside the company, picking up new assets and applications as the business grew bigger.
A digital wishlist that gives children three wishes instead of a catalogue of checkboxes, so they stop and think about what they really want. Made for kids from age five: swiping, animation and 3D bricks pulled from LEGO's builder tools, with as little text as possible. The finished list is shared with the family. Along the way it grew a playful design system of components and animations.
A pilot for Novo Nordisk: digital instructions for a growth hormone pen used by children and young adults. Instead of the folded leaflet in the box, a scroll-driven page walks through using, injecting and cleaning the device. The scroll sets the pace, so you can stop on any step and look closer. The project included a design system and art direction for the 3D pen animations.
Lunch Hero is a friend's startup bringing healthy lunch catering to the workplace. A name like that asks for something fun, so after exploring a few directions the identity landed on a little mouth with a tongue that says “yummy” all by itself. The mark was simplified until nothing more could go, set in just two colours, black and red, and put to work with typography across print.
A visitor centre where international delegations learn how Denmark became a frontrunner as a digital society. Workshops with the client shaped the story, from the history behind it to the key messages and the experiences that carry them. The building was stripped back, so the whole visit could be planned: arrival, where the bags go, the first encounter and the flow through the space. Mood boards and 3D studies set the look.
A friend's craft gin distillery out in the Danish countryside. The logo is built around juniper berries, the botanical at the heart of the very first gin, and the colours are taken from the landscape around the distillery. From there the identity grew into some fifteen labels for different gins, plus print and graphics for everything else the distillery needed.
A pitch for the City of Copenhagen: one collection system for every scale, from street-side sorting points to the underground containers the trucks lift out. CPH100 is built from panels made of recycled Norwegian subsea cables. Damaged panels can be melted down and remade, and future ones could come from citizens' own waste. Signs and openings swap in and out, so the same panel takes bottles, paper or general waste.
Beyond Coffee grows oyster mushrooms in shipping containers on used coffee grounds. The logo started underneath the cap: the gills were inked, pressed onto paper and traced into a mark. The same mark became a repeat pattern for packaging, paper bags and signs. Earthy browns taken from the mushrooms meet a clear blue borrowed from the crates they're carried in.
danskebank.com, redesigned at GreatWorks. Every landing page works as a front page of its own, so careers, news and insights, investor relations and the bank's other areas each get a clear home. Pages are built from shared components and modules, with concepts for features like file libraries and calendars, and each tells its own story in a short, well-paced scroll. The work fed into the digital identity developed at Hello Group, and much of the direction is still live ten years on.
A complete identity for a startup rethinking forestry. The mark is pure geometry: a few straight lines and an O that spell “Eco” through negative space, pared back until nothing more could be taken away. Nature-inspired colours and a set of presentation templates completed the system. The company never took off, but the logo is still one of the simplest and most precise marks in this portfolio.
A brand refresh for Alvilda, a Danish children's book publisher: an updated logo, new typography and a whole new colour palette, tuned shade by shade with examples of how to use it. The real test came at the book fair in Copenhagen, where the new identity covered the publisher's stand at full scale and the tote bags were everywhere around the fair.
